Meet the architects behind our marketing transformation journeys.

Bufobokmfo mentors blend brand strategy, growth analytics, and leadership experience. They actively operate in the field—ensuring insights remain cutting-edge and actionable.

Portrait of Inês Duarte, marketing strategist

Inês Duarte

Head of Strategic Marketing Residency

Former VP of Marketing at a Lisbon fintech unicorn, Inês specialises in anchoring brand strategy to revenue leadership. She holds an MBA from Nova School of Business and Economics.

  • Expert in cross-functional orchestration
  • Board communication coaching
  • Advanced forecasting frameworks
Portrait of Tomás Ribeiro, digital strategist

Tomás Ribeiro

Lead, Digital Marketing Architecture

Tomás has orchestrated demand engines for European scale-ups. His focus: building acquisition ecosystems that harmonise paid, owned, and earned media.

  • Full-funnel growth strategies
  • Performance marketing analytics
  • Lifecycle automation design
Portrait of Sofia Leclerc, SEO strategist

Sofia Leclerc

SEO Master Strategist

Sofia has led enterprise SEO for multilingual marketplaces. She specialises in semantic research, content governance, and cross-border localisation.

  • Technical SEO architecture
  • Editorial workflows
  • Reporting for executive teams
Portrait of Gabriel Costa, analytics expert

Gabriel Costa

Growth Analytics Mentor

Gabriel brings expertise in marketing science, attribution, and experimentation. He formerly led analytics at a pan-European e-commerce group.

  • Experiment design
  • Advanced attribution modelling
  • Data storytelling techniques
Portrait of Marta Oliveira, community strategist

Marta Oliveira

Social & Community Strategist

Marta scales community-led growth and social storytelling for global brands. She curates rituals that transform audience participation into loyalty.

  • Community onboarding design
  • Creator collaboration playbooks
  • Engagement analytics dashboards
Portrait of Andreia Sousa, brand strategist

Andreia Sousa

Brand Impact Coach

Andreia blends qualitative research with behavioural design. She mentors teams in creating resonant brand narratives that align with performance metrics.

  • Brand positioning refresh
  • Voice and tone governance
  • Story-driven measurement plans

Mentor ecosystem

Beyond lead instructors, each cohort gains access to guest mentors from agencies, product teams, and analytics labs. This ecosystem ensures interdisciplinary learning and immediate feedback.

Advisory Panels

Panels include seasoned CMOs, creative directors, and growth engineers who host monthly challenge labs on emerging trends.

Peer Circles

Dynamic peer circles rotate to practice leadership, present campaigns, and nurture collective problem-solving in a safe environment.