Meet the architects behind our marketing transformation journeys.
Bufobokmfo mentors blend brand strategy, growth analytics, and leadership experience. They actively operate in the field—ensuring insights remain cutting-edge and actionable.
Inês Duarte
Head of Strategic Marketing Residency
Former VP of Marketing at a Lisbon fintech unicorn, Inês specialises in anchoring brand strategy to revenue leadership. She holds an MBA from Nova School of Business and Economics.
- Expert in cross-functional orchestration
- Board communication coaching
- Advanced forecasting frameworks
Tomás Ribeiro
Lead, Digital Marketing Architecture
Tomás has orchestrated demand engines for European scale-ups. His focus: building acquisition ecosystems that harmonise paid, owned, and earned media.
- Full-funnel growth strategies
- Performance marketing analytics
- Lifecycle automation design
Sofia Leclerc
SEO Master Strategist
Sofia has led enterprise SEO for multilingual marketplaces. She specialises in semantic research, content governance, and cross-border localisation.
- Technical SEO architecture
- Editorial workflows
- Reporting for executive teams
Gabriel Costa
Growth Analytics Mentor
Gabriel brings expertise in marketing science, attribution, and experimentation. He formerly led analytics at a pan-European e-commerce group.
- Experiment design
- Advanced attribution modelling
- Data storytelling techniques
Marta Oliveira
Social & Community Strategist
Marta scales community-led growth and social storytelling for global brands. She curates rituals that transform audience participation into loyalty.
- Community onboarding design
- Creator collaboration playbooks
- Engagement analytics dashboards
Andreia Sousa
Brand Impact Coach
Andreia blends qualitative research with behavioural design. She mentors teams in creating resonant brand narratives that align with performance metrics.
- Brand positioning refresh
- Voice and tone governance
- Story-driven measurement plans
Mentor ecosystem
Beyond lead instructors, each cohort gains access to guest mentors from agencies, product teams, and analytics labs. This ecosystem ensures interdisciplinary learning and immediate feedback.
Advisory Panels
Panels include seasoned CMOs, creative directors, and growth engineers who host monthly challenge labs on emerging trends.
Peer Circles
Dynamic peer circles rotate to practice leadership, present campaigns, and nurture collective problem-solving in a safe environment.
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